The Hygienist's Role in Patient Education, Internal Marketing, and Case Acceptance - AAP Module 1
Credits:
2
Course Overview:
The module focuses on how changing economic trends are impacting dentistry and the key role that registered dental hygienists play in educating patients, attracting new patients through internal marketing and increasing case acceptance. The module gives dental hygienists critical communication tools, practice management know-how, and astute verbal skills. Dental hygienists can use this module content in combination with their educational background and experience to educate patients about optimal oral health. Practices that define the dental hygienist’s role broadly as a professional colleague and educator are well positioned to increase profitability by creating patient interest and demand in all that dentistry has to offer in terms of comprehensive care.
Educational Objectives:
- Educate patients about oral health as it relates to general health.
- Apply principles discussed in the module to improve marketing.
- Use their expertise to encourage patients to accept comprehensive treatment plans
Format:
The American Association of Periodontics (AAP) Dental Hygiene Study Club initiative put together resources, such as video modules, background materials, template resources, and best practice tips and tricks, to be used by its members to connect with and educate dental hygienists.
Dr. Schwartz, an AAP member, will play video module 1 (webinar) by Dr. Schwab. The video module is 1hr long. There will be 2 breaks during which the material will be discussed and questions answered. Furthermore Dr. Schwartz will present 2 clinical cases whereby the material learned can be applied.
Speaker:
Dr. David Schwab
Ph. D.
David Schwab is a professional speaker, author, and practice management consultant who helps dentists grow their practices, educate their patients, and train their teams so that the practices will be more profitable. Dr. Schwab previously served as director of marketing for the American Dental Association. He also worked with major corporations and private dental practices. Recognized as a prolific author, Dr. Schwab’s practice management and marketing articles have appeared in numerous publications, including the Canadian Dental Association, Dental Economics, and Seattle Study Club Journal. Dr. Schwab holds a Ph. D. in English from Northwestern University Orleans. He currently lives in the Orando, Florida area.
Dr. Leonard Schwartz
B.Sc., D.D.S., Dip. Perio.
Dr Leonard Schwartz is in Private Practice in Thornhill and Newmarket specializing in Periodontics and Implant Dentistry. He has placed several thousand implants and has up to 30 years follow-up on selected cases. Dr Schwartz is one of the first surgeons in Ontario to provide intra-oral scanning of implants to initiate a digital workflow for implant restoration.
Dr Schwartz is a graduate of McGill University. After graduation he toured the Eastern Arctic and the Hudson Bay coast providing dental services to remote communities. He then trained at Jamaica Hospital in Queens NY., as a general practice resident, focusing on facial trauma. He continued specialty training at the University of Connecticut in Periodontics and is a certified specialist in Periodontics with the RCDSO.
Dr Schwartz’ current practice includes regenerative hard and soft tissue procedures for the natural dentition and for dental implants. He continues to monitor and maintain the numerous implant cases he has been involved in.
Participants:
Hygienists
Date:
May 27, 2024
Time:
6:00pm - 8:00pm (complimentary drinks and snacks))
Location:
641 Davis Dr., Lower Level, Newmarket, ON. ($5 parking lot just east of the 647 Davis Dr.)
Fee:
$0.00 plus taxes (limited to 17 seats)
Reserve a Seat:
You must be a registered user to reserve a seat. Either login, or register.
